To position .TV as the most premium web address for content creators in India, we launched the “Get Your Own .TV” campaign—introducing a high-value domain to a price-sensitive, .com dominated market. Through compelling visual storytelling and strong messaging, we created over 50 digital-first assets and built a dedicated e-commerce platform, www.getyourown.tv, to drive awareness, adoption, and sales. The campaign successfully highlighted .TV's exclusivity and value to India's growing creator economy.