With over 100 million tech-savvy seniors in India possessing significant spending power, the market lacked focused, respectful, and well-designed solutions. We launched Seniority—India's first dedicated e-commerce platform for seniors—addressing gaps in product relevance, user experience, and distribution. Alongside an intuitive online store, we introduced an industry-first experience zone, robust outreach programs, and a thriving online community. Today, Seniority leads the senior care space with 150,000+ customers, 1M+ website visitors, 4+ Cr in monthly billing, and a strong presence across digital and physical channels.