NUMI PARIS LUXURY EYEWEAR
How a new affordable luxury brand is creating disruption in the Indian eyewear market.
A bold idea to rival global icons took shape through the creation of Numi Paris — an affordable luxury eyewear brand born from ambition and refined through strategy. From market insights to brand naming and positioning, every detail was crafted to embody effortless French luxury. High-fashion campaigns shot across Europe, cinematic TVCs, over 80 product films, and a sleek e-commerce experience came together to shape a brand with global allure and contemporary elegance.
