CRIMSOUNE CLUB
How a 15 year old fashion brand is becoming aspirational to the millennials.
Crimsoune Club, one of India's fastest-growing fashion brands with 2,000+ retail partners and 70+ exclusive outlets, aimed to expand its appeal to a broader, millennial audience. We refreshed the brand identity and developed a compelling new proposition that positioned the brand as a catalyst for confidence and self-expression. The campaign combined aspirational visuals with an episodic brand film format, showcasing the brand's innovative, versatile products through a bold and stylish visual grammar.
